Category: Vanities

A Sponsor Steps Away From The Edge

This may sound perilous for a brand that is so intrinsically linked to risky sports (the very own brand’s packaging represents a climber), but Clif Bar made the right move :

“We have and always will support athletes in many adventure-based sports, including climbing,” the company said. “And inherent in the idea of adventure is risk. We appreciate that assessing risk is a very personal decision. This isn’t about drawing a line for the sport or limiting athletes from pursuing their passions. We’re drawing a line for ourselves. We understand that this is a gray area, but we felt a need to start somewhere and start now.”

→ The New York Times

The Man Who Got America High

He concludes that he spent his life on the run, and his pursuits all followed a common theme: Escape. There were planes, drugs and rock ’n’ roll, but they were all just means of getting higher, faster and richer than the rest. He ran from the domestic boredom of New Rochelle, becoming a modern-day Peter Pan: He refused to grow up and instead flew to mysterious islands, battled pirates, lost his Wendy.

→ Narratively