The radicalization of young men is driven by a complex stew of emotional, economic and political elements, many having nothing to do with social media. But critics and independent researchers say YouTube has inadvertently created a dangerous on-ramp to extremism by combining two things: a business model that rewards provocative videos with exposure and advertising dollars, and an algorithm that guides users down personalized paths meant to keep them glued to their screens.
Fox has long been a bane of liberals, but in the past two years many people who watch the network closely, including some Fox alumni, say that it has evolved into something that hasn’t existed before in the United States. Nicole Hemmer, an assistant professor of Presidential studies at the University of Virginia’s Miller Center and the author of “Messengers of the Right,” a history of the conservative media’s impact on American politics, says of Fox, “It’s the closest we’ve come to having state TV.”
That people don’t know there are human beings doing this work is, of course, by design. Facebook would rather talk about its advancements in artificial intelligence, and dangle the prospect that its reliance on human moderators will decline over time.
But given the limits of the technology, and the infinite varieties of human speech, such a day appears to be very far away. In the meantime, the call center model of content moderation is taking an ugly toll on many of its workers. As first responders on platforms with billions of users, they are performing a critical function of modern civil society, while being paid less than half as much as many others who work on the front lines. They do the work as long as they can — and when they leave, an NDA ensures that they retreat even further into the shadows.
To Facebook, it will seem as if they never worked there at all. Technically, they never did.
People respond to incentives, and so if we want to take on much bigger challenges, we need to collaborate across thousands and in some cases hundreds of thousands of people. How do you get 100,000 people to work together? It’s not that easy. In the old days, it was religion and before that it was simple fiat rules, tyranny. The Egyptians built some beautiful pyramids, but they did that with hundreds of thousands of slaves over decades. If we rule out slavery as a possible means of societal advances, there really isn’t any other choice. If we need 100,000 people to cure cancer, to deal with Alzheimer’s, to figure out fusion energy and climate change…I don’t know of any other way to do that other than financial markets: equity, debt, proper financing and proper payout of returns. I think that in many cases [finance] probably is the gating factor. That, to me, is the short answer to the question about why finance is so important.
The internet and social media don’t create new personalities; they allow people to express sides of themselves that social norms discourage in the “real world”.
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We may come to see face-to-face conversation as the social medium that most distorts our personalities. It requires us to speak even when we don’t know what to say and forces us to be pleasant or acquiescent when we would rather not.
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Social media have turned a species used to intimacy into performers. But these performances are not necessarily false. Personality is who we are in front of other people. The internet, which exposes our elastic personalities to larger and more diverse groups of people, reveals the upper and lower bounds of our capacity for empathy and cruelty, anxiety and confidence.