How Russian TV Propaganda is Made

There was no channel war now, I mean, no competition. A directive came from the Presidential Administration saying: stop trying to outdo each other, stop showing who’s got the best exclusives here. The only exclusive stuff you could have was when one person found someone’s granny, and another found someone else’s granddad. On the whole, though, it was a massive stream [of content]. United in a common impulse, everyone shared everything with everyone else: pictures, speakers, contacts. Everything became a single whole. Different holding companies, different shareholders, different media organisations. A united propaganda body emerged.

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