Many different themes run through Deaton’s work – one of which is an emphasis on the importance of measurement. In his view, data collection and economic theory have become too separated, to the advantage of neither the data collector nor the economic theorist. Collectors need the guidance of theory and analysts need to understand the data they work with. Too often, Deaton says, “what we think we know about the world is dependent on data that may not mean what we think they mean”.