Reign of the Algorithm

Writers, remember: the more we play the algorithmic game, the more the algorithmic game plays us. (All hail the great Algorithm in the Cloud!)

Algorithm-oriented content is becoming ubiquitous. It doesn’t matter what you read or what topics you search for, a growing percentage of online material is designed ground-up for the acquisition of ‘Likes’ and the courtship of search engines. Food, politics, current affairs, cats, academia — everything. It doesn’t matter what you are interested in, there is an army of people writing about it with strategic intent to leverage the algorithmic landscape for their advantage.

→ James Shelley