Apple Is Building Its Largest Startup Ever

Meanwhile in Cupertino, CA :

Apple’s ultimate success with Project Titan will depend not on whether Apple can build autonomous features into an automobile or come up with a breakthrough user interface. Rather, those features are byproducts of the much bigger product that Apple is trying to build: the best team of automotive experts in the world. Even though Apple prides itself on a culture that puts the product first, the biggest risk factor to Apple Car is corporate politics and too many layers of management and decision-making. Success will come from allowing ideas to grow from the design labs to showroom without having interference.

→ Above Avalon

Projecting the Ad Revenue Effect of iOS 9 Content Blocking

The effect of the iOS content blocker. Worst case scenario is an 11% decrease in revenue :

We invented a hypothetical mid-size publisher based in the United States and reliant on exchange banner ads, using private data from a variety of sources and industry data reviewed in the report, including adoption models that predict equal or greater adoption compared to desktop ad blockers.


Eight months from now, our hypothetical publisher could see a 3.7% drop in ad revenue. With astronomical content blocker adoption (3x desktop rates) driven by App Store visibility and media coverage, that number could be as high as 11%. A potentially severe setback for businesses with thin margins.

And Ben Ilfeld to predict :

A trend toward native advertising will accelerate.

But I couldn’t disagree with Ben Brooks’ position on native ads. For the most part, ads feel impersonal and unrelated to the website bearing them, as they are supposed to be tailored to the reader by Google’s algorithms. On the other side, native ads are selected and delivered by the publisher himself (here, the website or blog) based on its perceived relevance to the reader. The issue is that the reader might sense a conflict of interest or being fooled by the publisher if the product or service doesn’t delivers what is promised by the trusted pen or voice of the publisher, putting himself at unnecessary risk. 

And if [John Gruber] does accept the [Apple] ad, even knowing that the has more than a decade of history for being objective about Apple — how does a reader look at Gruber’s praise of Apple now? It’s potentially devastating for the writers authenticity, and for reader trust. The entire system could crumble. Even though it seems like a logical sponsor for his site.

→ 10up

Touch Me Harder

Craig Federighi on building the 3D Touch screen, a marvel of complication :

It starts with the idea that, on a device this thin, you want to detect force. I mean, you think you want to detect force, but really what you’re trying to do is sense intent. You’re trying to read minds. And yet you have a user who might be using his thumb, his finger, might be emotional at the moment, might be walking, might be laying on the couch. These things don’t affect intent, but they do affect what a sensor [inside the phone] sees. So there are a huge number of technical hurdles. We have to do sensor fusion with accelerometers to cancel out gravity—but when you turn [the device] a different way, we have to subtract out gravity. … Your thumb can read differently to the touch sensor than your finger would. That difference is important to understanding how to interpret the force. And so we’re fusing both what the force sensor is giving us with what the touch sensor is giving us about the nature of your interaction. So down at even just the lowest level of hardware and algorithms—I mean, this is just one basic thing. And if you don’t get it right, none of it works.

→ Bloomberg Businessweek

D’Auguste Comte à Bachelard … à Apple et Dr Dre

Jean-Philippe Denis, mon professeur mémorable de gestion, sur les racines du Hip-Hop management :

En épistémologie des sciences, on considère la première planète comme celle du positivisme hérité des lumières d’Auguste Comte. La seconde, elle, est celle conçue par le grand philosophe Gaston Bachelard pour lequel « rien n’est donné, tout est construit ».

Sur la planète héritée de Comte, le monde est vu comme régi par des forces implacables, et par des lois déterministes de performance. Comme dans un roman d’Houellebecq, une sorte de sélection naturelle des formes les plus adaptées s’y opère mécaniquement. Il vaut mieux dès lors se soumettre puisque rien ne sert de courir ni même de se battre : après tout, comme le disait Keynes, à long terme on est tous morts. Au risque de la provocation on pourrait ajouter : qu’on se sente ou qu’on ne se sente pas Charlie.

Sur la planète léguée par Bachelard, les habitants raisonnent à l’inverse. Derrière chaque calamité, ils voient une opportunité. Dès lors ils ne perdent jamais puisque, pour filer Nelson Mandela, soit ils gagnent soit ils apprennent. L’avenir est donc toujours ouvert même si tout n’est pas possible. Et pour peu qu’on envisage d’abord la manière de s’embusquer pour mieux l’attendre, il est toujours plein de promesses nouvelles, toujours en devenir.

Les transformations de l’industrie musicale depuis vingt ans illustrent à merveille l’existence de ces deux planètes.

→ The Conversation

Apple I To Be Recycled Fetches $200,000

A South Bay recycling firm is looking for a woman who, in early April, dropped off boxes of electronics that she had cleaned out from her house after her husband died. About two weeks later, the firm, Clean Bay Area, discovered inside one of the boxes a rare find: a vintage Apple I, one of only about 200 first-generation desktop computers put together by Steve Jobs, Steve Wozniak and Ron Wayne in 1976.

The recycling firm sold the Apple I this month for $200,000 to a private collection, Vice President Victor Gichun said. And now, because company policy is to split proceeds 50-50 with the donor, he’s looking for the mystery woman who refused to get a receipt or leave her name.

“We are looking for her to give her $100,000,” Gichun said.

→ San Jose Mercury News