Ello Is a Wake-Up Call for Social Media Marketing

Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers. The intense interest and discussion engendered by this manifesto attests to the profound misgivings many of those customers now have about the networks that occupy a growing place our work, our relationships and our lives.

And here is the manifesto.

→ Harvard Business Review

Oracle: The Worst-Governed, Best-Run Company Around

So, basically, Oracle is a horribly governed company, but it seems to be pretty well run. Which inevitably raises some questions about the true value of the standards and practices that go under the label of good governance.

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But it’s hard to get around the reality that, so far, the company’s frequent disdain of good-governance practices has gone hand in hand with spectacular, sustained success. It could be that Larry Ellison knows a few things that the governance watchdogs don’t.

→ Harvard Business Review

What Happened to Motorola

Meanwhile, in arguably one of the worst decisions ever made by a major corporate CEO, Zander struck a deal with his Silicon Valley friend Steve Jobs, the CEO of Apple. Together their companies created a Motorola iTunes phone, the first phone connected to Apple’s music store. “We can’t think of a more natural partnership than this one with Apple,” Zander said at the time. Named the Rokr, the phone launched in the fall of 2005. Jobs, who introduced it, called it “an iPod Shuffle right on your phone.”

Zander says he believed that by working with Apple, Motorola could become cool again. But much as it had taught the Chinese to compete with it years before, Motorola was teaching one of the most creative, competitive, and consumer-savvy companies of all time how to make a phone.

→ Chicago Magazine