Bill Gross Gets Personal: ‘I Just Wanted to Run Money and Be Famous’

But make no mistake: This Bill Gross, the one eying the French crullers, isn’t that Bill Gross, the one who bent markets to his will at Pacific Investment Management Co., who built one of the most enduring track records in bond management history, who moved markets with his pronouncements. That old Gross wanted fame more than power and riches, and he wanted it with a hot eagerness that made enemies. By the time Pimco cast him out, he was considered by colleagues—there’s no way to sugarcoat this—to be a world-class jerk who’d lost his touch.

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