It’s easy to say that the technology companies can do better. They can, and should. But ultimately, that’s not the problem. The problem is the media ecosystem they have created. The only surprise is that anyone would still be surprised that social media produce this tragic abyss, for this is what social media is supposed to do—what it was designed to do: to spread the images and messages that accelerate interest, without check, and absent concern for their consequences. It’s worth remembering that “viral” spread once referred to contagious disease, not to images and ideas. As long as technology platforms drive the spread of global information, they can’t help but carry it like a plague.