TAG Heuer partners Google to develop smartwatch

Some industry analysts will see the irony of Mr Biver moving into the smartwatch business. He is largely credited with having saved the Swiss watch industry from the proliferation of quartz movements in the 1970s and 1980s by emphasising the virtues of handmade mechanical timepieces.

A 1980s campaign he launched as head of the Blancpain watchmaker he revived stated defiantly: “Since 1735 there has never been a quartz Blancpain watch. And there never will be.”

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